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How to Tap into the Changes Happening in Advertising

It’s more important than ever that organizations harness the power of creativity in advertising. This isn’t solely about artistry. Creativity spans every profession and job from a data scientist to a marketer to the CEO. According to LinkedIn,...

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Plant-based meat sizzles at NRA Show as brands eye retail

So what’s the strategy behind Impossible Foods’ latest plant-based innovation, Impossible Sausage? “The more we do, the closer we get to ubiquity, which is always the goal for us. We want to convert the world,” J. Michael Melton, I...

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Brands for the Ages: FMCG brands which stood the test of time

It is lunchtime on a weekday and there’s a hubbub of hungry customers around the counter at Cannon food stall, opposite south Mumbai’s iconic Chhatrapati Shivaji Terminus railway station. Employees at the 46-year-old establishment are doing double-spe...

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How To Deal With Employee Theft

One of the most difficult situations to navigate in employee relations is how to appropriately handle an employee whom you suspect has been stealing. Employee thefts run the gamut from nicking office supplies from the storage room and stealing from cowork...

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Coca-Cola Launches Upmarket Flavoured Mixers Range

Coca-Cola in the UK is launching a range of new posh beverages meant to be mixed with whisky, rum, and bourbon. Although rum and Coke is already a beloved combination, the brand is releasing four Signature Mixers that it expects will pair even better. The...

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Woolies, In2foods And DTI Open Fabulous New Fresh Foods Facility

Zyda Rylands, CEO of Woolworths South Africa, together with the Department of Trade and Industry (‘the dti’) and the Gauteng Provincial Government officially opened the doors of In2food’s new 22 700m² food production facility in the OR Tambo Speci...

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How to increase sales in your supermarket

In today’s competitive supermarket world, if the cash in-flow deteriorates, you better figure out what is wrong fast. The key to success here to boost sales is to provide the customer, an experience that he/she will cherish and talk about. This will ens...

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Indians’ Love For Rs 5 Snacks Is Unhealthy For FMCG Companies

The growing demand for everything in bite-sized helpings in India is extracting a price. Consumer goods makers are relying on small, affordable packs to drive volumes more than ever. Nowhere is it more evident than in the snacks market. But demand for chi...

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The Top Three Amazon Advertising Ad Formats to Leverage for Mother’s Day 2019

This year, Mother’s Day spending in the United States is expected to reach $25 billion, up from $23.1 billion in 2018. 84 percent of American adults are expected to celebrate their mothers and other women in their lives. Consumers plan to purchase t...

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Fast moving consumer goods move even faster in Q1

Kantar Worldpanel reported that total spending on fast moving consumer goods (FMCG) in China grew by 2.4 percent in the first quarter with strong performance of home and personal care items, while food segment suffered losses. Non-food, especially pe...

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