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Ten years ago Amadeh Laziz started a joint venture with a Spanish company for the production and distribution of convenience food under the brand Gallina Blanca, for Iran and the region.
After 4 years of fruitful collaboration, Amadeh Laziz faced the challenge of producing under its own brand. A couple of years later, Amadeh Laziz’s star brand “Elite” consolidated its market in Iran and neighbors countries. Today it is the leading brand in the convenience food category.
After its first success, Amadeh Laziz decided to diversify in the food industry. Today it counts with 9 brands and a wide product range that goes from dehydrated soups, seasonings, olive oil, to coffee, juices and recently cereals and confectionary.
After 10 years of development and success, our objective is to continue the flexible and dynamic way of work and open markets in the rest of the world.
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